Hold onto Your Seats: Cineplex Avalon Mall Has Installed New D-BOX Motion Seating

"D-BOX Motion Seats" move in sync with the action on the big screen.

St. John’s movie-goers will be more on the edge of their seats than ever at the Avalon Malls’ Scotiabank Cineplex Theatre, thanks to the new addition of “D-BOX Motion Seats” which move in sync with the action on the big screen.

If the main character falls off a horse, gets caught in a tornado, or has their ship hammered by a wave, you’ll feel it with them; D Box seating takes movies from a visual experience to a more thorough engagement with the film.

The theatre’s largest auditorium will now offer 34 reserved D-BOX seats. Guests can customize their experience by controlling the intensity of the movement produced by their seat, using controls in the seat’s armrest.

Independence Day: Resurgence is the first D-BOX experience available at this location. “Movie fans across Canada love the fun and unique experience, and we look forward to providing it to our guests in St. John’s,” said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment.

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